360° Sanremo #1

The 360° Sanremo column is a voyage of discovery of the world contained in a cup of coffee. That which is hidden within that simple gesture that accompanies us every day. We will talk to the people involved in the different processes related to the world’s best-selling beverage. From cultivation and processing methods to roasting and serving in the cup.

Enjoy a little extract:

The impact of coffee on our lives and the lives od others

What does coffee represent? In is the switch that helps you connect with reality in the morning, the spark that helps you concentrate and finish a job that may have been dragging on… but it is also a good excuse for a quick chat with a colleague or friend. In the coffee industry, we often talk about raw materials, production processes and technical parameters sometimes overshadowing the social aspect of coffee and the role it plays in the daily lives of so many people. This first 360° Sanremo column is intended to be a journey of exploration into the benefits of coffee. Starting with the emotional and social benefits, moving on to the physical aspects and finally touching on those related to sustainability.

Facilitator of interaction

Energy and focus: this is often the narrative surrounding coffee. But is this the reason behind the desire to drink it? When we think of a cup of coffee, doesn’t the interaction with those around us immediately come to mind?
Especially in the workplace, the coffee break becomes an opportunity to interact with colleagues or to break the ice with newcomers. How powerful is the coffee break in any given office? How much did you miss that moment during the lock- down? It is no coincidence that in the most popular workplaces, the space dedicated to this ritual and the quality of the drink have been raised to levels compa- rable to those of a bar.

Hedonic coffee

Are you familiar with the sensation you get from a fine glass of wine or a tasty bite to eat? That feeling where you close your eyes and feel an explosion in your mouth?
A cup of coffee is also this: a delight for the palate. To the palate, the pleasure of a good cup of coffee is the equivalent of a gentle caress for the sense of touch or a memorable sunset to the eye, a passionate melody to the ear or a sweet scent of flowers to the nose. Remember that the aromatic notes of coffee are more than twice those known from wine!

Justification for proper breaks

The importance of taking regular breaks while studying or working is underlined by a Canadian study
which, using a productivity monitoring app, revealed that the most productive 10 per cent of respondents shared the habit of taking regular breaks.
As noted by John Trougakos, Professor of Organisational Behaviour and HR Management at the University of Toronto “All efforts to control behaviour, to perform and to focus draw on that pool of psychological energy. Once that energy source is depleted, we become less effective at everything that we do”.
Apart from the lunch break, what is the best way to make sure you get away from the screen at regular intervals? That’s right: a short walk to get a coffee.

Keep reading our 360° Sanremo issue here >>>

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